How do you champion the value of customer focus in your organization?
Expose every person in your company to customers.
It’s not enough to just tell your team to be nice to customers. It has to be demonstrated.
At every level, from the CEO to the support line and frontline, have everyone in the company interact with customers.
There are many ways to do this. Hold regular customer interviews. Find customer stories and share them. Explore what it means to build relationships with customers.
Have everyone in your organization exposed to customers, and the value of being customer-focused will permeate everything you do.